Where is Steiff made?
According to Germany Trade & Invest's Africa Business Guide, Steiff has produced its plush animals at its own factory in Sidi Bouzid, Tunisia, for around 50 years; cutting, embroidering, sewing and stuffing are all done there. Which products are made in Tunisia and which in Germany is not published per product.
Source · Status as of July 2026
European alternatives
HABA
Family firm making most of its wooden toys at its Bad Rodach site since 1938, from regional beech, birch and maple.
↔ Melissa & Doug, Fisher-Price
source: haba-play.com ↗Kösen
Lifelike plush animals 100% made in Germany, hand-sewn at the Bad Kösen factory since 1912.
↔ Steiff, Jellycat
source: kosentoys.com ↗🇩🇪 Germany★ verified
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