Where is PUMA made?
PUMA's own business-partner page states that it works with more than 550 external manufacturing partners located primarily in Asia, but also in Europe and Latin America; which products are made where is not published per product.
In their own words · Status as of July 2026
European alternatives
Le Coq Sportif
French sportswear house whose 'Fait en France' sneaker line (Blazon, Tennis) is cut and sewn at its Compagnie Française de la Chaussure workshop in Champigneulles, Lorraine, alongside expanding Portuguese production.
↔ Nike, Under Armour, Skechers
source: leatherfashiondesign.fr ↗Novesta
Slovak canvas sneaker maker that has run the same Partizánske factory using the same craft since 1939.
↔ Converse, Vans
source: gonovesta.com ↗Diadora
Italian sportswear brand whose Heritage line sneakers are hand-assembled at its own factory near Treviso.
↔ Nike, New Balance, Skechers
source: diadora.com ↗Think we missed one? Suggest a brand