Where is On made?
On's own supplier list (Tier 1 and strategic Tier 2) locates the finished-footwear factories for its running shoes mainly in Vietnam and Indonesia; no manufacturing site in Switzerland appears on the list. On itself presents one exception: the LightSpray upper of its Cloudboom Strike LS racing shoe is robot-sprayed at On's own lab in Zurich.
In their own words · Status as of July 2026
European alternatives
Diadora
Italian sportswear brand whose Heritage line sneakers are hand-assembled at its own factory near Treviso.
↔ Nike, New Balance, Skechers
source: diadora.com ↗Künzli
Swiss shoemaker since 1927, handcrafting its five-stripe comfort and stability shoes in Switzerland.
↔ New Balance
source: kuenzli-swiss.ch ↗Lunge
Running shoes handmade in Germany — midsoles and outsoles produced at the brothers' own facility in Düssin, Mecklenburg.
↔ Brooks
source: lunge.com ↗Think we missed one? Suggest a brand