Where is HOKA made?
HOKA was founded in Annecy, France, which is why many assume it is European — today it belongs to US-based Deckers Brands, and its website makes no claim of European production. If that changes, please send us evidence and we'll gladly review it.
Source · Status as of July 2026
European alternatives
Diadora
Italian sportswear brand whose Heritage line sneakers are hand-assembled at its own factory near Treviso.
↔ Nike, New Balance, Skechers
source: diadora.com ↗Salomon
French mountain sports brand building select shoe models 100% in France at the automated ASF 4.0 factory in Ardoix (Ardèche), opened to make European sneaker production viable again. The bulk of the global range is still built in Asia, so look for the made-in-France models.
↔ Nike, Hoka
source: sneakerfreaker.com ↗Think we missed one? Suggest a brand