🇸🇪 Fjällräven

Where is Fjällräven made?

Fjällräven's own production pages describe supplier relationships, audits and its code of conduct, but name no manufacturing country. Parent company Fenix Outdoor publishes a group-wide Tier-1 supplier list — 105 factories as of April 2026, of which 68 sit outside Europe (33 in China, 27 in Vietnam). That list does include European plants, among them seven apparel factories in northern Portugal, so a Fjällräven garment labelled “Made in Portugal” is entirely plausible. What the list never does is name a brand for a factory: it covers all Fenix brands at once. From the public record, no Fjällräven product can be tied to European manufacture.

In their own words · Status as of July 2026

European alternatives