Where is adidas made?
adidas' own 2025 annual report states that it outsources almost 100% of production to independent manufacturing partners, the vast majority located in Asia, and that 92% of its 2025 volume was produced in Asia; which products are made where is not published per product.
In their own words · Status as of July 2026
European alternatives
Zeha Berlin
Revived 1897 Berlin shoe brand whose retro sneakers are handmade by partner ateliers in Portugal and Slovakia.
↔ Converse, Vans
source: zeha-berlin.de ↗🇵🇹 Portugal★ verified
Künzli
Swiss shoemaker since 1927, handcrafting its five-stripe comfort and stability shoes in Switzerland.
↔ New Balance
source: kuenzli-swiss.ch ↗🇨🇭 Switzerland★ verified
Lunge
Running shoes handmade in Germany — midsoles and outsoles produced at the brothers' own facility in Düssin, Mecklenburg.
↔ Brooks
source: lunge.com ↗🇩🇪 Germany★ verified
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